{"id":408,"date":"2015-11-24T09:11:18","date_gmt":"2015-11-24T09:11:18","guid":{"rendered":"http:\/\/www.siegl.cz\/blog\/?p=408"},"modified":"2021-08-27T13:56:12","modified_gmt":"2021-08-27T12:56:12","slug":"co-je-to-ekolabeling","status":"publish","type":"post","link":"https:\/\/www.siegl.cz\/blog\/odpady\/co-je-to-ekolabeling","title":{"rendered":"Co je to ekolabeling?"},"content":{"rendered":"

Ekolabeling je term\u00edn, kter\u00fd sice m\u016f\u017ee zn\u00edt z\u00e1hadn\u011b, ve skute\u010dnosti se v\u0161ak jedn\u00e1 o \u201eekozna\u010den\u00ed\u201c. Jde tedy o informaci pro spot\u0159ebitele, jen\u017e se m\u016f\u017ee l\u00e9pe orientovat v\u00a0tom, jak\u00e9 v\u00fdrobky a slu\u017eby jsou \u0161etrn\u011bj\u0161\u00ed k\u00a0\u017eivotn\u00edmu prost\u0159ed\u00ed.<\/p>\n

<\/p>\n

\u0160etrnost k\u00a0\u017eivotn\u00edmu prost\u0159ed\u00ed<\/h2>\n

Ot\u00e1zka stavu \u017eivotn\u00edho prost\u0159ed\u00ed za\u010dala b\u00fdt \u0159e\u0161ena na p\u0159elomu 60. a 70. let 20. stolet\u00ed, p\u0159i\u010dem\u017e v\u00fdraznou roli sehr\u00e1la kniha americk\u00e9 biolo\u017eky a spisovatelky Rachel Carsonov\u00e9 s\u00a0n\u00e1zvem Tich\u00e9 jaro<\/a>. I kdy\u017e se tehdy jednalo o zem\u011b mimo komunistick\u00fd blok, v\u00a0posledn\u00ed dob\u011b nar\u016fst\u00e1 z\u00e1jem \u0161irok\u00e9 ve\u0159ejnosti o ekologick\u00e9 ot\u00e1zky rovn\u011b\u017e u n\u00e1s. Zvy\u0161uje se tak z\u00e1jem o produkty, kter\u00e9 jsou \u0161etrn\u011bj\u0161\u00ed k\u00a0\u017eivotn\u00edmu prost\u0159ed\u00ed, a to mnohdy i p\u0159es vy\u0161\u0161\u00ed po\u0159izovac\u00ed ceny. Nejr\u016fzn\u011bj\u0161\u00edch v\u00fdrobk\u016f \u010di slu\u017eeb je dnes ov\u0161em na trhu obrovsk\u00e9 mno\u017estv\u00ed, a tak je pro b\u011b\u017en\u00e9ho spot\u0159ebitele velmi t\u011b\u017ek\u00e9 posoudit, zda jsou skute\u010dn\u011b ekologicky \u0161etrn\u00e9. Tak\u00e9 proto existuje tzv. ekolabeling neboli ekozna\u010den\u00ed<\/a>, jeho\u017e po\u010d\u00e1tky sahaj\u00ed do roku 1978, kdy jej zavedla tehdej\u0161\u00ed NSR (ekozna\u010dka Modr\u00fd and\u011bl).<\/p>\n

Ekolabeling pom\u00e1h\u00e1 spot\u0159ebitel\u016fm i v\u00fdrobc\u016fm<\/h2>\n

Ekolabeling je ozna\u010den\u00ed v\u00fdrobk\u016f anebo slu\u017eeb, je\u017e jsou \u0161etrn\u011bj\u0161\u00ed k\u00a0\u017eivotn\u00edmu prost\u0159ed\u00ed, a to p\u0159i srovn\u00e1n\u00ed s\u00a0jin\u00fdmi produkty z\u00a0t\u00e9\u017ee oblasti. V\u00a0podstat\u011b tedy pom\u00e1h\u00e1 koncov\u00fdm spot\u0159ebitel\u016fm, kte\u0159\u00ed \u017e\u00e1daj\u00ed pr\u00e1v\u011b takov\u00e9 zbo\u017e\u00ed, v lep\u0161\u00ed\u00a0orientaci. Ekozna\u010den\u00ed je nicm\u00e9n\u011b d\u016fle\u017eit\u00e9 i z\u00a0hlediska samotn\u00fdch v\u00fdrobc\u016f. Vzhledem k\u00a0rostouc\u00ed popt\u00e1vce po ekologicky \u0161etrn\u00fdch v\u00fdrobc\u00edch (viz v\u00fd\u0161e), toti\u017e ekolabeling slou\u017e\u00ed jednotliv\u00fdm firm\u00e1m jako ur\u010dit\u00fd druh reklamy, nebo\u0165 zvy\u0161uje z\u00e1jem o jejich produkty a nav\u00edc pozitivn\u011b profiluje samotnou zna\u010dku.<\/p>\n

Ekolabeling je v\u00a0ka\u017ed\u00e9m p\u0159\u00edpad\u011b dobrovoln\u00fd, tedy pr\u00e1vn\u011b nevynutiteln\u00fd. Cel\u00fd proces by nicm\u00e9n\u011b pozb\u00fdval smyslu, kdyby si v\u00fdrobci mohli d\u00e1t takov\u00e9 ozna\u010den\u00ed na sv\u00e9 produkty sami. Sou\u010d\u00e1st\u00ed ekolabelingu je tedy syst\u00e9m certifikace, na kter\u00e9m se pod\u00edlej\u00ed nez\u00e1visl\u00e9 subjekty, je\u017e podle jasn\u011b dan\u00fdch krit\u00e9ri\u00ed rozhoduj\u00ed o ud\u011blen\u00ed, nebo naopak neud\u011blen\u00ed p\u0159\u00edslu\u0161n\u00e9ho certifik\u00e1tu. Ten je p\u0159itom poskytov\u00e1n pouze na omezenou dobu a nav\u00edc mohou b\u00fdt v\u00fdrobky a slu\u017eby kontrolov\u00e1ny i nad\u00e1le. Ekolabeling m\u00e1 proto vysokou vypov\u00eddaj\u00edc\u00ed hodnotu.<\/p>\n

Jak\u00e9 zna\u010dky tedy existuj\u00ed v\u00a0\u010cesk\u00e9 republice? Jde nap\u0159. o ekozna\u010dku \u201eEkologicky \u0161etrn\u00fd v\u00fdrobek\u201c, jej\u00edm\u017e vlastn\u00edkem je \u010cesk\u00e1 informa\u010dn\u00ed agentura \u017eivotn\u00edho prost\u0159ed\u00ed (CENIA) a ud\u011blov\u00e1n\u00ed \u0159\u00edd\u00ed Agentura pro ekologicky \u0161etrn\u00e9 v\u00fdrobky. Prohl\u00e9dnout si m\u016f\u017eete aktu\u00e1ln\u00ed seznam ozna\u010den\u00fdch v\u00fdrobk\u016f a slu\u017eeb<\/a>. D\u00e1le lze narazit na ozna\u010den\u00ed \u201eProdukt ekologick\u00e9ho zem\u011bd\u011blstv\u00ed\u201c, je\u017e z\u00edsk\u00e1vaj\u00ed zem\u011bd\u011blci od spole\u010dnosti KEZ (Kontrola ekologick\u00e9ho zem\u011bd\u011blstv\u00ed). Garantem obou t\u011bchto ekozna\u010den\u00ed je Ministerstvo \u017eivotn\u00edho prost\u0159ed\u00ed.<\/p>\n","protected":false},"excerpt":{"rendered":"

Ekolabeling je term\u00edn, kter\u00fd sice m\u016f\u017ee zn\u00edt z\u00e1hadn\u011b, ve skute\u010dnosti se v\u0161ak jedn\u00e1 o \u201eekozna\u010den\u00ed\u201c. Jde tedy o informaci pro…<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[147,148],"class_list":["post-408","post","type-post","status-publish","format-standard","hentry","category-odpady","tag-ekolabeling","tag-ekoznaceni"],"acf":[],"yoast_head":"\nCo je to ekolabeling? - SIEGL s.r.o. blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.siegl.cz\/blog\/odpady\/co-je-to-ekolabeling\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Co je to ekolabeling? - SIEGL s.r.o. blog\" \/>\n<meta property=\"og:description\" content=\"Ekolabeling je term\u00edn, kter\u00fd sice m\u016f\u017ee zn\u00edt z\u00e1hadn\u011b, ve skute\u010dnosti se v\u0161ak jedn\u00e1 o \u201eekozna\u010den\u00ed\u201c. 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